CRM Specialist

CRM Specialist

Location: Singapore

As a CRM Specialist, you will be working on for customer retention and conversion while working on optimizing strategies.

Job Scope

• You will make certain that execution of campaigns is done in a timely manner for end users. 
• You will manage customer journey CRM enablement and operation for overall 360 omnichannel ecosystem.
• Collaborate with key stakeholders on planning and execution of data driven / targeted campaigns (such as EDMs, SMSes, targeted Ads) including content sourcing and delivery.
• Design and optimize targeting strategy throughout the sales funnel through leads segmentation and segregation in accordance to company's and campaign objectives.
• Review and improve CRM flow, process, systems and policies across entire customer journey to create a highly relevant and positive customer experience, including deployment of marketing automations and client journeys
• Support development of various customer experience related system, such brand website, e-commerce site, user app, etc.
• Consolidate and create post campaign quantitative and qualitative reporting and framework for sharing, learning, insights and optimization
• Monitoring of KPIs and analysis of data across the 360 omnichannel ecosystem including continuous refinement of the conversions framework and CRM efficiencies

What You'll Bring

• Someone who has experience in management of CRM systems for data analysis and preparation of reports.
• Minimum of 2 years of experience in CRM strategic planning and operations in retail ecosystem.
• Has good understanding of end-to-end customer journey.
• Experience of Salesforce CRM system and Salesforce Marketing Cloud will be beneficial.
• Has a bachelor’s degree in business management, Business Administration or relevant disciplines.