Assistant Marketing Manager | High end furniture | up to $6k

• Follow the Global Marketing Strategy to plan, develop and locally drive & execute relevant marketing & PR plans and campaigns within Singapore and Malaysia.
• Oversee the implementation and execution of the marketing plan
• Establish and maintain a consistent corporate image/brand throughout all product lines, promotional materials and events.
• Coordinate and manage with HK HQ on the entire marketing spectrum for Singapore, including the company’s local content channels, digital, community engagement, advertising new product launches, events, and exhibitions.
• Ensure relevant content, copy quality, and consistency throughout all materials and channels
• Responsible for achieving the marketing objectives for designated products and brands within Singapore.
• Continually review changes to the local market, consumer trends, and the activities of competitors, adjusting the marketing plan if necessary. Report trends and updates to Head Office in Hong Kong.
• Manage and measure marketing campaign costs against ROI.
• Plan and coordinate local in multiple yearly in-house events combined with marketing campaigns for Singapore.
• Negotiate with local Singapore media agencies and consultants and secure agreements on the production of promotional materials and content creation.
• Monitor competitor products and marketing activities.
• Maintain and manage with Hong Kong the local website, retail store, and content.
• Coordinate local photoshoots and videos and liaise with production agencies for final output.
• Handle and manage PR and media inquiries to ensure maximum brand and industry exposure.
• Work with the PR agency, as needed, to drive media awareness and opportunities that align with the marketing plan.
• Work with HK Marketing on internal marketing strategies and communications that align with the brand vision and company culture.
• Handle any ad-hoc projects.