Regional Communication/ PR/ Digital Media Executive | MNC Retail Sector | Central

Our Client is an MNC Retail and they are looking for a Regional Communication / PR / Digital Media Executive to join their team!

Benefit

• Hybrid working arrangement - 2 days work from home
• Basic Salary + AWS + Variable Bonus 

Job Responsibilities

• Lead the PR planning and collaboration projects to facilitate the brand standardization.
• Develop and oversee new content strategies whilst curating and maintaining the monthly content calendar for social media.
• Plan regional PR activities working with our local marketing teams and key media partners across South East Asia and lead standardization of content and marketing collaterals across the region.
• Lead the selection of partnerships of key PR partners that have similarities with brand identity and history, and work closely with related members for the partnership negotiations.
• Work closely with the Planning and local Marketing team members on PR activities for the region.
• Measure and analyze the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs), e.g. audience growth, content reach, audience engagement, conversions, etc.
• Pioneer content partnerships with KOLs and relevant media partners to enhance brand advocacy and engagement in local brand growth.
• Develop marketing calendars across the region to support the brand strategy, objectives, and requirements.
• Conceptualize and manage marketing campaigns to build brand loyalty, engage customers, and increase sales.
• Liaison with external agencies to ensure brand tonality and brand image are met.
• Liaison with regional counterparts on overall social media content, media buy strategy, and seasonal press kits.
• Optimize the operation of SNS/PR channels across Southeast Asia with expert tools and technology.

Job Requirement

• Preferably 3 years relevant working experience in Digital Marketing / PR.
• Prior experience in directing content management and visual asset creation.
• Digitally savvy and familiar with various digital marketing tools.
• Proficiency in Data Analytics, Content Management , MS Office (esp. PPT and Excel).
• Proficiency in Meta, Tiktok, Twitter & You Tube’s ad management platforms.