Performance Marketing Ad Buyer

Your New Company: A fast-scaling global consumer brand in the health and wellness space is seeking a data-driven and results-oriented Performance Marketing Ad Buyer to join its Singapore-based team. With a strong digital presence and a portfolio of high-performing products, the company is expanding its in-house marketing capabilities to support growth across international markets.

Your New Role: As a Performance Marketing Ad Buyer, you’ll take full ownership of paid media campaigns across Meta and Google platforms. You’ll manage large budgets, optimize performance metrics, and collaborate with creative and e-commerce teams to drive customer acquisition and revenue growth across multiple regions. Key Responsibilities:

• Create, launch, and optimize paid campaigns across Meta and Google Ads for global markets.

• Own daily performance reporting, analysis, and data-driven decision-making.

• Collaborate with marketing and creative teams to share insights and test new ads, offers, and audiences.

• Optimize campaigns to improve MER, CPA, and ROAS.

• Identify trends in real time and act quickly to scale or pivot.

• Lead structured testing across offers, audiences, and placements.

• Ensure best-in-class execution and campaign management.

• Stay updated on platform changes, algorithm updates, and industry best practices.

Qualifications:

• Minimum 3 years of hands-on experience managing Meta and Google Ads campaigns (in-house preferred).

• Proven success managing ad budgets of at least $100K/month.

• Proficiency in Meta Ads Manager, Google Ads, GA4; familiarity with Shopify and Triple Whale is a plus.

• Strong analytical mindset with a focus on performance metrics.

• Proactive, fast-moving, and accountable for results.

• Experience with DTC or e-commerce brands is a bonus.

• Ability to brainstorm creative angles based on performance data.