Digital Marketing Senior / Executive - Social Media

Your New Company

Your New Role

• Strategize, plan, and deliver engaging digital content across key regional platforms such as Instagram, Facebook, TikTok, YouTube, and the company website.
• Develop compelling visuals, creative concepts, and copy that align with brand identity and campaign objectives.
• Collaborate with internal teams to expand digital asset libraries and coordinate with external partners to build a strong portfolio of digital content.
• Lead the development of digital marketing campaigns and monitor key performance metrics including reach, engagement, and follower growth.
• Prepare post‑campaign reports and performance summaries for internal stakeholders.
   
   

• Support product launches, events, offline activations, and cross‑channel initiatives through integrated online–offline strategies.
• Assist the Marketing Manager in driving regional marketing strategies and ensuring key updates are communicated to licensees, retailers, and agency partners.
• Coordinate and execute digital marketing and on‑ground activation efforts with external collaborators to strengthen brand visibility among target audiences.
• Support planning and execution of the region’s trade event activities.
   
   

• Support efficient usage of marketing budgets and ensure accurate tracking of regional marketing spend.
• Work with finance teams to manage marketing‑related expenses and administrative processes.
• Assist in maintaining and managing brand assets across the region.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline (Diploma holders with relevant experience may also be considered).

• 1–3 years of experience in marketing, digital marketing, or related fields; strong internship experience will also be considered.

• Proven ability to plan and execute digital marketing campaigns.

• Strong multitasking abilities with the discipline to meet tight deadlines.

• A collaborative team player who can also operate independently.

• Resourceful, proactive, and solutions‑oriented.

• Positive, hands‑on, and enthusiastic, with an interest in character‑driven or entertainment‑focused brands.

• Strong presentation and communication skills for working with both internal teams and external partners.

• Proficient in Microsoft Office applications.