Digital and Social Media Specialist | Energy Sector | up to $ 5,000 | Hybrid

• Plan and coordinate with the in-house team and external agencies to implement digital and social media campaigns and activations.
• Drive the execution of digital touchpoints and marketing collaterals e.g. eDM, e-brochure, reels, video, etc.
• Plan, prepare, and co-write content for social media with alignment to the company’s brand pillars and business objectives.
• Oversee SEO implementation and tagging on the company’s websites.
• Develop strategies to improve website content and user journey to elevate customer experiences.
• Monitor and assess campaign performance and front coordination with agencies to adjust the budgets.
• Escalate social media feedback to relevant business units and departments for follow-up, and triage appropriate responses and actions.
• Work closely with business units to ensure alignment of content.
• Track and manage the financial budget to ensure the optimization of digital and social media campaigns.
• SAP processing and any other related activities required for social media and digital execution.

• At least 3 years experience in digital, social media, and marketing communications.
• Proficient in social media targeting and outcomes measurement.
• Prior experience in the energy industry is not required, but an appreciation for energy and sustainability topics will be helpful.