Assistant Brand Manager - Sales & Marketing

Your New Company Join an established consumer brand organization with a strong regional presence, focused on delivering trusted products for families and everyday wellbeing. The company is expanding its brand leadership team and is looking for a commercially driven marketer to manage and grow a premium international brand within Singapore.

Your New Role As an Assistant Brand Manager, you will oversee both commercial performance and brand-building efforts for a leading mother & baby product line. This role is ideal for someone who enjoys a balance of strategy and execution—partnering closely with a distributor, driving sales growth, and elevating brand equity through impactful marketing initiatives.

Key Responsibilities

• Drive sales and market share growth across retail, e‑commerce, and healthcare channels.

• Manage pricing, trade promotions, and channel strategies to maximize profitability.

• Track monthly sell‑in, sell‑through, and execution quality across all customer touchpoints.

• Oversee the full business P&L, including budgeting, forecasting, and performance tracking.

• Lead day‑to‑day coordination with the distributor on planning, forecasting, reporting, and execution.

• Support product training, marketplace operations, and sales enablement activities.

• Monitor inventory levels and ensure a healthy supply flow while preventing stockouts or excess stock.

• Develop annual brand plans and marketing calendars.

• Enhance the brand’s premium positioning through integrated communications—social media, digital, KOL engagement, retail activation, and healthcare outreach.

• Lead new product launches from strategy to execution (pricing, forecasting, go‑to‑market planning).

• Work closely with regional and internal cross‑functional teams to align plans and reporting.

• Prepare monthly performance reviews and actionable insights.

Qualifications

• Degree in Marketing, Business, or related discipline.

• 4–7 years of experience in brand management, marketing, or FMCG / consumer sales.

• Experience working with distributors or key accounts is strongly preferred.

• Strong commercial mindset with hands‑on execution skills.

• Clear communication abilities and strong stakeholder management.

• Passion for the mother‑and‑baby or women’s wellness categories is advantageous.