Integrated Marketing Manager
COMPANY OVERVIEW
Our client is a leading technology company in the financial services sector, they specialize in bringing innovative financial solutions to millions of users worldwide. Our client’s expertise lies in leveraging cutting-edge technology to provide a range of services including payment processing, wealth management, and credit services. Joining this team offers the opportunity to be at the forefront of transforming the global financial landscape, working in an environment that values creativity, inclusivity, and technological advancement.
This role focuses on ideating and executing integrated marketing projects to drive brand awareness and acquisition. He/ she will be part of the SEA marketing team based in Singapore and report directly to SEA Marketing Lead. Being a global team, he/she will have opportunities to collaborate with the marketing agencies and internal marketing team (Sydney, Singapore, Shen Zhen and London), as well as local Singapore team (commercial, sales, partnerships, merchant service team, account managers).
JOB RESPONSIBILITIES
• Marketing strategy & budgeting - Collaborate and support SEA marketing lead with budget allocation to drive acquisitions and lower cost per acquisition
• Social/ Influencers (40%) – Identify and manage agencies to drive KOL-led campaigns; Ideate and execute new ambassador programs and campaigns to build KOL relationships (eg. client-based KOLs or external KOLs)
• Partnership marketing & events (40%) – Support sales and partnership team to build ecosystem partners, develop and run lead generation campaigns and events
• Content (10%) - Support SEA marketing lead and global content lead to contribute and build regional content strategy to drive 8 monthly regional content (eg. Customer case studies, client testimonies, blog content, co-partnership content, social media content across owned, earned and paid channels)
• CRM (10%) – Send out daily market updates emailers; support SEA marketing team in reviewing email journeys to optimize conversions down the funnel
JOB REQUIREMENTS
• Proven experience of at least 5 years in marketing and partnerships role, preferably in the fintech or Internet industry.
• Experience in marketing to SEA markets – including Singapore, Malaysia, Thailand, Indonesia, and/ or the Philippines
• Strong numerical & analytical skills to turn data into business insights and plans
• Excellent communicator, both verbal and written
• Highly collaborative & team orientated
• Proactive, results-oriented, with project management skills and ability to meet deadlines
• Thinking ‘Customer first’, and empathetic towards the customers’ pain points and challenges
• Thrive in a fast-pace working environment and openness to changes
• Comfortable working in a cross-cultural working environment and a SEA local culture lover
• Willing to travel to SEA markets occasionally
BENEFITS
Working Location: Singapore
Apply online or feel free to contact me directly (via email: darren.ou@jac-recruitment.com) for more information about this opportunity. Due to the high volume of applicants, we regret to inform that only shortlisted candidates will be notified. Thank you for your understanding.
#LI-JACSG
#countrysingapore
Darren Ou (EA No: R21103097)
JAC Recruitment Pte Ltd (EA Lic No: 90C3026)
COMPANY OVERVIEW
Our client is a leading technology company in the financial services sector, they specialize in bringing innovative financial solutions to millions of users worldwide. Our client’s expertise lies in leveraging cutting-edge technology to provide a range of services including payment processing, wealth management, and credit services. Joining this team offers the opportunity to be at the forefront of transforming the global financial landscape, working in an environment that values creativity, inclusivity, and technological advancement.
This role focuses on ideating and executing integrated marketing projects to drive brand awareness and acquisition. He/ she will be part of the SEA marketing team based in Singapore and report directly to SEA Marketing Lead. Being a global team, he/she will have opportunities to collaborate with the marketing agencies and internal marketing team (Sydney, Singapore, Shen Zhen and London), as well as local Singapore team (commercial, sales, partnerships, merchant service team, account managers).
JOB RESPONSIBILITIES
• Marketing strategy & budgeting - Collaborate and support SEA marketing lead with budget allocation to drive acquisitions and lower cost per acquisition
• Social/ Influencers (40%) – Identify and manage agencies to drive KOL-led campaigns; Ideate and execute new ambassador programs and campaigns to build KOL relationships (eg. client-based KOLs or external KOLs)
• Partnership marketing & events (40%) – Support sales and partnership team to build ecosystem partners, develop and run lead generation campaigns and events
• Content (10%) - Support SEA marketing lead and global content lead to contribute and build regional content strategy to drive 8 monthly regional content (eg. Customer case studies, client testimonies, blog content, co-partnership content, social media content across owned, earned and paid channels)
• CRM (10%) – Send out daily market updates emailers; support SEA marketing team in reviewing email journeys to optimize conversions down the funnel
JOB REQUIREMENTS
• Proven experience of at least 5 years in marketing and partnerships role, preferably in the fintech or Internet industry.
• Experience in marketing to SEA markets – including Singapore, Malaysia, Thailand, Indonesia, and/ or the Philippines
• Strong numerical & analytical skills to turn data into business insights and plans
• Excellent communicator, both verbal and written
• Highly collaborative & team orientated
• Proactive, results-oriented, with project management skills and ability to meet deadlines
• Thinking ‘Customer first’, and empathetic towards the customers’ pain points and challenges
• Thrive in a fast-pace working environment and openness to changes
• Comfortable working in a cross-cultural working environment and a SEA local culture lover
• Willing to travel to SEA markets occasionally
BENEFITS
Working Location: Singapore
Apply online or feel free to contact me directly (via email: darren.ou@jac-recruitment.com) for more information about this opportunity. Due to the high volume of applicants, we regret to inform that only shortlisted candidates will be notified. Thank you for your understanding.
#LI-JACSG
#countrysingapore
Darren Ou (EA No: R21103097)
JAC Recruitment Pte Ltd (EA Lic No: 90C3026)