Digital Marketing Assistant Manager/Senior Executive | IT Sector | Hybrid Work

• Conceptualise, plan, and activate organic social media campaigns
• Plan, prepare, and co-write content for social media with alignment to the company’s brand pillars and business objectives.
• Develop social media assets, such as social media tiles, videos, and blogs; copywriting for online and social media content to adhere to social media channel best practices
• Maintain and update the monthly social media editorial and content calendar
• Ensure consistency in messaging across organic, paid, and boosted activity
• Social media crisis management and tracking and escalation of reputational threats
• Participate in project briefings, and liaise as needed for social media channels.
• Support business development and sales teams to develop strategic and tactical content
• Provide reports on social media results and performance
• Create and implement appropriate strategies to grow site visibility, measured with web traffic metrics
• Ensure the website remains fully compliant with laws and regulations in all appropriate territories
• Manage site design and development and website content to deliver a high-quality UX
• Update content on the website; develop and maintain campaign pages
• Assisting in planning and creating external communications, including videos, blogs, and web pages
• Onsite optimization related to page titles, URLs, redirects, internal link structures, SEO copy editing, sitemaps review/maintenance

• 4-5 years minimum experience working in digital marketing, social media, or a similar field
• Prefer has experience with using LinkedIn.
• Able to generate strategy, idea, plan, and produce content for it.
• Experience with creating short videos for Youtube channel.
• If experience in WeChat would be a plus but no need to be that proficient in Chinese.
• Social media portfolio is 70%, website management is 30%.
• Someone with an agency background is preferred, who understands the social media landscape.