Key Responsibilities:
- Partner with account lead(s) to develop media plans that support clients’ campaigns and go-to-market strategies
- Conduct media planning research and work alongside the director of strategy and media vendors/buyers to develop tailored media strategies for clients
- Develop and manage the day-to-day media planning process and workflow; supervise client budgets and media estimates
- Be knowledgeable about (and incorporate when necessary) trafficking ad tags and creative intended for a variety of ad-serving platforms
- Evaluate, advise on, and provide recommendations to improve existing client programs/campaigns; integrate pilot/test recommendations seamlessly into current campaigns
- Translate data and analytical outcomes into real-world applications that generate commercial benefits to clients.
- Evangelize using data and analytics to optimize programs/campaigns, tell stories, and ground our recommendations among Account teams and clients
- Contribute and represent analytics in new business pitches, producing documents and presenting as required
- Create robust and scalable measurement approaches; develop and present client-facing reports
- Have the desire to dig in and decipher complex products and buyers’ journeys, speaking fluently about known analyst/marketing philosophies, and apply this knowledge to our clients
- Play an active role as an internal evangelist/thought leader, enthusing staff about exciting media, MarTech, and analytics trends and ensuring the knowledge base of the agency allows for all team members to advise clients when required.
- Contribute to Agency’s thought leadership content in the form of quarterly blog posts based on agreed strategy.
Requirements:
- Minimum 5 years of agency, planning, and/or marketing experience.
- Experience in developing media campaigns for B2B/Tech clients is a must.
- Appreciation of the latest digital, social, and experience trends and their application to B2B & technology marketing.
We regret that only shortlisted candidates will be contacted, thank you.
JAC Recruitment Pte. Ltd.
EA Licence Number: 90C3026
(CHAI TIMOLTY)
JAC Recruitment Pte. Ltd.
EA Licence Number: 90C3026
EA Personnel: R1331005
(CHAI TIMOLTY)
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