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Assistant General Manager (Lifestyle Mall Operations & Marketing)

Job title: Assistant General Manager (Lifestyle Mall Operations & Marketing)
Location: Singapore
Specialisation: Real Estate
Salary: SGD 156,000 - 180,000 (Annual)
Reference: PR/096856
Job published: March 26, 2026 13:37
Work Arrangement: Onsite

Key Responsibilities:
 

  • Lead and manage asset enhancement initiatives, overseeing planning, execution, and delivery.
  • Coordinate with internal teams and external consultants to ensure timely, cost‑effective outcomes.
  • Monitor progress, resolve issues proactively, and minimize operational disruption.
  • Support communication with tenants and customers throughout enhancement phases.
  • Develop strategies to maximize long‑term value from enhancement initiatives.

 

Marketing & Communications Leadership

  • Lead the marketing and communications function, setting overall strategy and priorities.
  • Plan and execute integrated marketing campaigns, events, and brand initiatives.
  • Drive customer engagement, footfall, and brand visibility through innovative marketing concepts.
  • Ensure consistency and alignment across branding, messaging, and communications channels.
  • Track performance of marketing initiatives and optimize strategies accordingly.

 

Operations & Centre Management

  • Support the General Manager in day‑to‑day operational and administrative matters.
  • Support implementation of policies, procedures, and operational standards.
    Identify and address operational issues in a timely manner.
  • Ensure compliance with statutory, safety, and regulatory requirements.

 

People & Stakeholder Management

  • Lead and develop the marketing team, including recruitment, training, and performance management.
  • Foster collaboration across internal teams and external stakeholders.
  • Act as a senior escalation point for customer feedback and service recovery matters.

 

Financial & Performance Management

  • Support budgeting, forecasting, and cost management processes.
  • Monitor operational and financial performance, recommending improvements where necessary.
  • Oversee procurement activities related to marketing and operational requirements.

 

Leasing & Cross‑Functional Collaboration

  • Work closely with leasing and operations teams to support overall asset objectives.
  • Align marketing, tenant engagement, and operational strategies to ensure cohesive execution.
  • Support tenant relationships and address operational or marketing‑related concerns.

 

Reporting & Risk Management

  • Prepare regular management reports on performance, operations, and customer insights.
  • Maintain accurate records, documentation, and systems.
  • Identify and mitigate operational and project‑related risks.
  • Support emergency preparedness and response procedures.


Requirement

  • Proven experience in a senior management role within retail, lifestyle, or property environments.
  • Strong leadership, organizational skills and stakeholder management capabilities.
  • Excellent communication and problem‑solving skills.
  • Able to manage multiple priorities in a dynamic, fast‑paced setting.

 

 

Varick Lee 
EA Personnel: R2197221
JAC Recruitment Pte Ltd (90C3026)