Senior Marketing Manager

Job title: Senior Marketing Manager
Contract type: Permanent
Location: Singapore
Salary: $91,000 - $156,000
Start date: 19-09-2021
Reference: PR/081121
Contact details: Darrel Ramos
Contact email:
Job published: September 01, 2021 18:12

Our MNC client is a global leader in premium architectural products and is expanding their footprint in Asia Pacific.


  • Driving the Overall Marketing & Brand strategy, including the setting of style guides, brand guidelines, in line with the brand vision and value proposition for short as well as long term.
  • Collaborating with Communication/Media /PR/ Digital/Event agencies and assisting in designing brand communication and deployment plans
  • Devising campaign strategy, roll out plans & evaluation while handling brand management & communication activities
  • Planning and execution of all communications and media actions on all channels, including Digital and social media
  • Assisting in product development, pricing and new product launches as well as developing new business opportunities
  • Creating and managing & deployment of promotional collateral to establish and maintain product branding
  • Budget Management and tracking
  • Competitor study and customer insights analysis
  • Stay on top of the trend in terms of design and contribute to create a trendy range by working the Design Team at International HQ, to elevate the brand to secure a leadership position
  • In-charge of Product Launches at Country, Distributor & Dealer Levels
  • Analysis of sales report, sales forecasts and relevant financials and reporting on product sales
  • Work with business partners/vendors/printers/tie-up agencies in achieving business and brand objectives
  • Training of Internal and External Team members on all products and brands
  • Product Presentation to Architects, Designers, Developers and Distributors on a regular basis

  • Degree in Marketing/Marketing Communications or related studies
  • Worked in a dynamic regional MNC environment
  • Minimum 10 years of relevant experience with focused track record in Branding/Marketing Management
  • Brand awareness - a clear understanding of brands and the marketing mix
  • A high degree of business acumen
  • Knowledge of SAP is preferred

Interested applicants please send your resume to:

Darrel Ramos
EA Licence: 90C3026
EA Personnel No: R1108913