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Regional Marketing Manager

Job title: Regional Marketing Manager
Contract type: Permanent
Location: Singapore
Specialisation:
Salary: $50 - 100 k
Start date: 16 Jan 2020
Job Reference: 50217
Contact details: Dawn Han
Contact email: dawn.han@jac-recruitment.com
Job published: 2 months ago

Regional  Marketing Manager – Strong in Online Demand Generation / Digital Marketing experience

 

 

Key accountabilities:

  • Develop and implement marketing strategies aligned with company objectives for assigned products/solutions and territories.
  • Manage marketing budget to ensure accuracy and successful ROI matrix is met. Also to ensure payment transaction is well managed by working with Finance
  • Overall responsibility for brand management and corporate identity.
  • Experience in managing social media marketing platforms, content management system (website) and automation tool. Good copy writing skills for content marketing on various channels.
  • Develop relevant content including marketing collateral like event and promotion flyer, blogpost, e-new, hints and tips, case reference and any others for social media and web platforms.
  • Organizing all events including conference, workshop, seminar and trade events by involving key stakeholders. Get and coordinate with event sponsorship
  • Formulate and implement promotional campaigns for lead generation. Involving key stakeholders for product at each stage of campaign, and reporting results once completed. Monitor the performance and modify where necessary.
  • Work with PR agency to review press release, handle the approval process and follow through the reporting. And sourcing advertorial opportunities in any media.
  • Lead generation and management in CRM
  • Manage multiple projects simultaneously and work effectively in team oriented work environment
  • Monitoring competitor activity and generating leads for products and services.
  • Identify and work with potential strategic partner relationships for company marketing
  • Prepare and present periodical marketing reports on the results to internal and external

 

Requirements:

  • Degree in Marketing/Mass Communications background or equivalent
  • Minimum 5 years of Marketing experience in software solution preferably
  • Proficient in digital marketing and social media management. Familiar with the latest trends, technologies and methodologies.
  • Able to think out of the box and be creative
  • Good teamwork skill. Able to work with cross functional stakeholders as well as supporting the team on regional work.