Digital Marketing Executive, S.E. Asia
- Assist in the formulation of strategies to build a sustainable digital marketing model.
- Work closely with the Sales and Marketing teams across the region to understand customers’ needs and perceptions, and to optimize marketing campaigns across all digital channels.
- Manage existing regional digital platforms including websites, marketing automation tools and social media. Implement and manage, if necessary, new digital tools.
- Leverage CRM and marketing automation tools to drive engagement and retention through EDM campaigns.
- Develop and curate high impact content for regional channels including our intranet, websites and social media platforms.
- Be actively involved in SEO efforts (keyword, image optimization, etc.)
- Push digital content to distributors and harmonise the branding/format of digital assets.
- Research online consumer behaviour/online marketing to improve stakeholder engagement and online campaign performance.
- Educate internal stakeholders on the latest digital marketing tools and how to use them.
- Track, measure and interpret the analytics of all campaigns and digital marketing efforts using a variety of web analytics tools.
- Assist in planning and implementation for other marketing activities related to sales, marketing, and tradeshows and events.
- At least 2 years of experience handling digital marketing in a corporate or agency environment.
- Tech-savvy and intuitive with great ideas to shape and drive our digital marketing strategy.
- Experience leading projects and initiatives and manage external vendors within a fixed budget and timeline.
- Strong people skills with the ability to engage with all levels of staff across diverse cultures.
- Excellent verbal, written and proofreading skills.
- Independent and pro-active.
- Preferred: Proficient with content management systems, marketing automation tools such as Marketo, social media platforms including Facebook, YouTube, Instagram and LinkedIn, and design software such as Adobe InDesign, Illustrator and Photoshop.