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Digital Marketing Executive, S.E. Asia

Job title: Digital Marketing Executive, S.E. Asia
Contract type: Permanent
Location: Singapore
Specialisation:
Salary: $0 - 50 k
Start date: 23 Apr 2020
Job Reference: 50665
Contact details: Dawn Han
Contact email: dawn.han@jac-recruitment.com
Job published: about 1 month ago

Digital Marketing Executive, S.E. Asia

 

 

Specific Responsibilities

  • Assist in the formulation of strategies to build a sustainable digital marketing model.
  • Work closely with the Sales and Marketing teams across the region to understand customers’ needs and perceptions, and to optimize marketing campaigns across all digital channels.
  • Manage existing regional digital platforms including websites, marketing automation tools and social media. Implement and manage, if necessary, new digital tools.
  • Leverage CRM and marketing automation tools to drive engagement and retention through EDM campaigns.
  • Develop and curate high impact content for regional channels including our intranet, websites and social media platforms.
  • Be actively involved in SEO efforts (keyword, image optimization, etc.)
  • Push digital content to distributors and harmonise the branding/format of digital assets.
  • Research online consumer behaviour/online marketing to improve stakeholder engagement and online campaign performance.
  • Educate internal stakeholders on the latest digital marketing tools and how to use them.
  • Track, measure and interpret the analytics of all campaigns and digital marketing efforts using a variety of web analytics tools.
  • Assist in planning and implementation for other marketing activities related to sales, marketing, and tradeshows and events.

 

Requirements

  • At least 2 years of experience handling digital marketing in a corporate or agency environment.
  • Tech-savvy and intuitive with great ideas to shape and drive our digital marketing strategy.
  • Experience leading projects and initiatives and manage external vendors within a fixed budget and timeline.
  • Strong people skills with the ability to engage with all levels of staff across diverse cultures.
  • Excellent verbal, written and proofreading skills.
  • Independent and pro-active.
  • Preferred: Proficient with content management systems, marketing automation tools such as Marketo, social media platforms including Facebook, YouTube, Instagram and LinkedIn, and design software such as Adobe InDesign, Illustrator and Photoshop.