Our client is a fast-moving Fintech start-up. Currently they are looking for Head of Growth and Marketing talent to join their team in Singapore.
- Drive lead volume and lead conversion efforts across all Digital channels including paid and organic.
- Develop sound understanding of the customer, create and lead strategic marketing initiatives across various marketing functions including but not limited to performance marketing, growth and optimisation, events, social media marketing, product marketing, partnerships and campaigns
- Design and execute on a wide range of campaigns to drive customer acquisition and education
- Own tracking systems, dashboards and reports that drive analysis and insights and take appropriate actions to drive growth
- Analyse data, monitor performance and discover areas for improvement
- Prepare and present reports, recommendations, and findings from experimental data
- Work cross-functionally with product, customer success and other teams to achieve ambitious growth goals
- Develop and implement testing strategies to improve conversion rates and other metrics
- Hire and lead the future Growth & Marketing team
You should have:
- Expert level knowledge of Digital growth strategies and tactics paired with a strong track record of implementation and delivering results. (Please be prepared to share past campaigns)
- Deep experience with Facebook and Google acquisition marketing
- Experience with CRMs and Marketing Automation programs like Active Campaign
- Knowledge of landing page optimisation and familiarity with Unbounce and similar technologies.
- A hands-on, creative, and collaborative mindset and an Always Be Testing mentality.
- Strong communication skills and confidence in presenting your ideas
- Experience with Google Analytics, and other third party analytics
- Knowledge of HTML/CSS and other front-end technologies are nice to have.
· At least 4-8 years of relevant B2B marketing experience, any B2C marketing experience is a plus
· Experience in payments or credit/lending/SaaS industry a plus